“PERSONA is not a failure, but it’s tough to call it a triumph. BTS have a deeper understanding of how to capture global audiences than most K-pop groups would ever dream of: Together, the seven members are a mesmerizing unit. When they sound fully in control of their music and in tune with one another, BTS transcend language and culture barriers. PERSONA falters because the band and their producers lose sight of crafting airtight songs in an effort to further the mythos they’ve built within their massive audience. The best superhero stories are written for the whole world: They speak to both diehard fans and newcomers, tackling the human condition while throwing in nerdy references, delivering an epic experience that unifies people who might otherwise not have anything in common. BTS have already proven themselves, but on PERSONA, the band spends too much time looking back and not enough time being the K-pop superheroes the world deserves. ”

Supriyadi Student